Previous Next At the core of the Smart City is digital transformation and the use of technology (Internet of Things). Connectivity is becoming an increasingly key factor, making cities smart and thus more efficient and sustainable. SmartOne is a line of products designed to create the foundations for a leap in quality in DOOH (Digital […]

ONE-OFF Business Club

Previous Next ONE-OFF Business Club is a cultural hub dedicated to fostering new professional perspectives and personal growth. Our space is designed to unleash the creativity of its visitors and to encourage the exchange of ideas among innovators, artists, and forward-thinking brands, always keeping an eye on the latest trends. We host events in lifestyle […]

UPA Academy Project Work EssilorLuxottica, Oakley

Previous Next Project Work for the UPA Academy. The project focuses on a marketing campaign to promote Oakley PRIZM lenses, aimed at engaging Millennials through a mix of online and offline activities. The main concept is a treasure hunt with gamification elements, exploring Milan and other areas in Italy. The campaign integrates music, adrenaline, and […]