Project Work for the UPA Academy.

The project focuses on a marketing campaign to promote Oakley PRIZM lenses, aimed at engaging Millennials through a mix of online and offline activities.

The main concept is a treasure hunt with gamification elements, exploring Milan and other areas in Italy. The campaign integrates music, adrenaline, and colors to convey the technical characteristics of the lenses. The initiative includes the setup of Prism-shaped installations in strategic locations and social media promotions with influencer engagement. The Oakley app plays a central role, guiding users in the treasure hunt through a PRIZM AR lens filter, allowing participants to experience PRIZM technology by reproducing the colored lens effect.