Sostenibilità e Benessere
Previous Next One of the areas of company assessment growing over time concerns the acceptance of social responsibility on the part of businesses.In other words, their concern for sustainable development. Sustainability is coming distinctly to the fore, especially among “new” segments, i.e. young people and adults taking a responsible stance in society. As a consequence, […]
Viaggio nel Tempo tra Donne e Musica
Previous Next The history of costume has taught us that beauty, however it may be defined in every historical period, is associated with dynamics that modify its perception.Be Beautiful, the Philanthropic Association founded by Paolo Casti and Editta Buttura Da Prato, has pursued the meaning of beauty through studies, personal testimonies, surveys and insights. Initiatives […]
Media Remix
Previous Next Clear Channel presented the evolution of its products at the Circolo Filologico Milanese. We discussed OOH as a tool for involvement and the possibility of accessing the augmented reality of physical spaces through the Web. We discussed tomorrow’s future. Cities are the largest social network in the world, as everyone well knows. Yet […]
People and Places
Previous Next In January 2012, the Accademia di Belle Arti di Brera in Milan hosted Clear Channel together with GfK Eurisko for the presentation of the finalized tool used to map the lifestyles of subjects exposed to outdoor advertising by integrating AudiOutdoor audience information (the Audience Measurement system currently in use in Italy) with Sinottica […]
Aeroporto di Venezia
Previous Next Viaggio nel tempo tra mode e miti Paolo Casti presented the projects for the artefacts and the Clear Channel communication proposal for Venice Marco Polo Airport at the Circolo Filologico Milanese. Clear Channel is the world leader in the outdoor advertising market and operates in Italy as the protagonist in urban areas and […]
Milanooh
Previous Next Viaggio nel tempo tra mode e miti Paolo Casti spoke at the Circolo Filologico Milanese about Milan as if it were a newspaper, a magazine or a television broadcast – discussing its worth as a stage for the advertising it hosts. The city was evaluated for what it is, in its true content, […]
Welcome 09
Previous Next Viaggio nel tempo tra mode e miti The Circolo Filologico Milanese in February saw Clear Channel Italy present its offering for 2009 – 250 networks designed to overcome the crisis. Whatever the outcome, 2008 not only ended the life cycle of the financialized economy but, with it, also the way in which Italy’s […]
Incoming
Previous Next Viaggio nel tempo tra mode e miti Clear Channel Italy presented the “Incoming: the mobility of Italians and its impact on the population in urban areas” research project in Milan.The “Sala del Cenacolo” at the ‘Leonardo Da Vinci’ National Museum of Science and Technology saw Paolo Casti unveil the results of research entrusted […]
Risiko
Previous Next Viaggio nel tempo tra mode e miti Clear Channel Italy presents “Risk – The strategy game”.Paolo Casti spoke at the Circolo Filologico Milanese about the future of outdoor advertising in the media mix. Everyone was already aware that outdoor advertising is a mine of contacts. Yet notwithstanding this advantage, it was not so […]
Monopolis
Previous Next Viaggio nel tempo tra mode e miti With as many guests as the Monopoly cities, exponents of communication talked about the new Italy, the Italy of numbers. CONCEPT & DESIGNPaolo Casti – Clear Channel Italy PROTAGONISTSPaolo Casti – Clear Channel Italy (Moderator)Felice Lioy – UPAUmberto Collesei – Ca’ FoscariEnrico Finzi – Astra DemoskopeaGigi […]