Be Beautiful
Viaggio nel tempo tra mode e miti One thing is certain: women were destined as if by a biological mission to ensure the survival of the human species. Nature, in entrusting this destiny to them, at times not without suffering unknown to males, also facilitated their role by making them attractive and well-disposed to interpersonal […]
People and Places
Previous Next In January 2012, the Accademia di Belle Arti di Brera in Milan hosted Clear Channel together with GfK Eurisko for the presentation of the finalized tool used to map the lifestyles of subjects exposed to outdoor advertising by integrating AudiOutdoor audience information (the Audience Measurement system currently in use in Italy) with Sinottica […]
Aeroporto di Venezia
Previous Next Viaggio nel tempo tra mode e miti Paolo Casti presented the projects for the artefacts and the Clear Channel communication proposal for Venice Marco Polo Airport at the Circolo Filologico Milanese. Clear Channel is the world leader in the outdoor advertising market and operates in Italy as the protagonist in urban areas and […]
Venice Airport
Year Category Related Projects Exclusivity, innovation & creativity. In this folder is represented only part of the digital offer at Venice Airport. The cover illustrates three original projects of Clear Channel Italy (design Paolo Casti) innovatively interpreting the key points of digital proposals: DigiWelcome, WelcomeTower and LCD 65”. Link Issuu: https://issuu.com/paolo_casti/docs/venice_airport_eng 19 Yongyuan, Il Negozio […]
Milanooh
Previous Next Viaggio nel tempo tra mode e miti Paolo Casti spoke at the Circolo Filologico Milanese about Milan as if it were a newspaper, a magazine or a television broadcast – discussing its worth as a stage for the advertising it hosts. The city was evaluated for what it is, in its true content, […]
Tribù Metropolitane
Città, pubblicità e palinsesto The mobility of Italians and its impact on the population in urban areas.Lectures by Paolo Casti for the Master in Business Communication UPA course at Ca ’Foscari University in Venice. Link Issuu: https://issuu.com/paolo_casti/docs/trib__metropolitane Year Category Related Projects 24 Monopolis 24 Una Lezione sul Futuro 24 Atelier Pellini 24 Vacanze Italiane Inverno […]
Welcome 09
Previous Next Viaggio nel tempo tra mode e miti The Circolo Filologico Milanese in February saw Clear Channel Italy present its offering for 2009 – 250 networks designed to overcome the crisis. Whatever the outcome, 2008 not only ended the life cycle of the financialized economy but, with it, also the way in which Italy’s […]
Incoming
Previous Next Viaggio nel tempo tra mode e miti Clear Channel Italy presented the “Incoming: the mobility of Italians and its impact on the population in urban areas” research project in Milan.The “Sala del Cenacolo” at the ‘Leonardo Da Vinci’ National Museum of Science and Technology saw Paolo Casti unveil the results of research entrusted […]
Risiko
Previous Next Viaggio nel tempo tra mode e miti Clear Channel Italy presents “Risk – The strategy game”.Paolo Casti spoke at the Circolo Filologico Milanese about the future of outdoor advertising in the media mix. Everyone was already aware that outdoor advertising is a mine of contacts. Yet notwithstanding this advantage, it was not so […]
Otto lezioni al Master
Audiposter e l’evoluzione della pubblicità esterna Insights from eight lectures given between 2004 and 2006 by Paolo Casti for the Master in Business Communication UPA course at Ca ’Foscari University in Venice. Link Issuu: https://issuu.com/paolo_casti/docs/8_lezioni Year Category Related Projects 24 Vacanze Italiane 24 Be Beautiful 24 Navi Volanti 24 Otto lezioni al Master 24 Stanze […]